Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
|
Your cart is empty |
|||
Showing 1 - 2 of 2 matches in All Departments
In recent years the study of consumption has become one of the most important areas of knowledge in the social sciences. In business studies and marketing, the nature of consumer research has undergone a profound change. Postmodern perspectives which challenge and undermine previously held notions of consumer identity, belief and decision-making have radically altered our understanding of consumer practice and marketing theory. This volume is a collection of essays by exponents of postmodern consumer research from Europe and America. Topics covered include: chronicle, composition and fabulation in consumer research; postmodern approaches to pluralism in consumer research; marketing in cyberspace; poststructuralism in marketing; and semiotics in marketing and consumer research.
|
You may like...
Interpreting Schelling - Critical Essays
Lara Ostaric
Hardcover
Accord relatif au transport…
United Nations. Economic Commission for Europe
Paperback
R5,926
Discovery Miles 59 260
United Nations Reform and the New…
Peter G. Danchin, Horst Fischer
Hardcover
R3,447
Discovery Miles 34 470
Engineering Circuit Analysis
J. David Irwin, R.Mark Nelms, …
Paperback
R1,379
Discovery Miles 13 790
|